All In On In-House: Allstate Takes Its Programmatic Buying Inside
When it comes to digital media, Allstate is in good hands: its own. Starting in Q1 2015, the insurance giant will bring its digital media-buying function fully in-house. Although Allstate will now take care of all of its own programmatic buying, its media agency, Starcom, will continue to take the reins on traditional planning and […]