Jordan Lieberman Archives | AdExchanger

Political Advertisers Promoted Polarization. Now We Need To Help Fix It

AdExchanger Guest Columnist — Thu, 23 May 2024 04:35:04 +0000

The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media. These strategies aren’t new, but tactics are more effective than ever. This year, platforms and advertisers are far more sophisticated and have greater reach, with streaming and data-driven media replacing old media that could not […]

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Lessons From The 2008 Financial Crash During A Presidential Campaign

AdExchanger — Wed, 25 Mar 2020 04:05:23 +0000

“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. On Sept. 29, 2008, the Dow Jones dropped 777 points and the subprime mortgage crisis caught up with us. The Lehman Brothers crash was two weeks old. […]

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5 Questions For Political Ad Disclosure Advocates

AdExchanger — Wed, 11 Dec 2019 05:05:27 +0000

“AdExchanger Politics” is a regular column tracking developments in the 2020 political campaign cycle. Today’s column is written by Jordan Lieberman, general manager of political and public affairs at A4. Dear proponents of political digital disclosure: I have some questions for you. Regulating paid political speech is hard, and nobody has gotten it right. Earlier […]

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What Will The 2018-2020 Political Advertising Landscape Look Like?

AdExchanger — Tue, 15 Nov 2016 05:04:39 +0000

“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Jordan Lieberman, politics and public affairs lead at Audience Partners. One year ago, AdExchanger published an article focusing on the number of digital vendors moving into the political and public affairs market. The pivotal quote: “The […]

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The Fibs That Publishers And Political Buyers Tell Each Other

AdExchanger — Tue, 21 Jun 2016 04:04:22 +0000

“AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Jordan Lieberman, politics and public affairs lead at Audience Partners. Political and public affairs digital buying is exciting, dynamic and terrifying. There is real innovation and gifted salespeople, and the two do not necessarily overlap. There […]

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