Daily News Roundup Archives | AdExchanger

Walmart’s Great Store Of Value; It Took Awhile, But Snap May Be Back

AdExchanger — Fri, 24 May 2024 04:03:10 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]

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Talk About New-Age TV; Google Is Taking It To The Max

AdExchanger — Thu, 23 May 2024 04:03:27 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demolishing Demos TV networks are used to making big advertising pitches about their role in the zeitgeist and their reach among younger audiences. They have splashy celebs, and they’re the ones who know the youngs. Or knew the youngs, rather. In the upfronts this […]

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How Advertisers Might Handle Over-Attribution; Political Ads Still Hinge On Linear

AdExchanger — Wed, 22 May 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Attribution vs. Contribution Ad platform over-attribution is boiling over right now for frustrated marketers. Walled garden platforms aren’t new, but server-side data plugins by Google and Meta, plus the explosion of retail media walled gardens, mean brands might see a dozen platforms claim full […]

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Amazon Ups Its ID And Ratings Game; Throw The Audiobook At Them

AdExchanger — Tue, 21 May 2024 04:03:54 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product for publishers. Signal IQ, as it’s called, is designed to help sites measure the impact of alternative IDs on campaign performance, including for streaming media, Ad Age reports. The idea is to make it easier […]

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Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart’s Margins

AdExchanger — Mon, 20 May 2024 04:03:52 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jury Rigged Google filed a motion on Thursday requesting that a judge – not a jury – decide whether its ad platform gives it a monopoly over the online advertising industry, as is alleged by the DOJ’s Antitrust Division. Google argues it would […]

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TikTok’s Tricky Suitors; The New Age Of Upfronts

AdExchanger — Fri, 17 May 2024 04:03:57 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clock’s Ticking TikTok has a legit ads biz, cultural heft and more than 1 billion monthly active users – including 150 million in the US. But within a year, ByteDance, TikTok’s Chinese owner, must divest the app or face banishment from US app stores and […]

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TripleLift Extends The Amazon RMN; Do Media Brands Ever Die?

AdExchanger — Thu, 16 May 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Personal REC TripleLift is the first ad tech vendor to partner with Amazon’s Responsive Ecommerce Creative campaigns, Business Insider reports. The real difference with this product is that information and imagery about the product is pulled live by API. It turns product […]

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GSE, The Three-Letter Acronym To Rule Them All; The Insta Horrors Continue

AdExchanger — Wed, 15 May 2024 04:03:44 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Generative Generation A pivotal moment for the web just happened, as Google announced the US launch of its generative search experience (GSE) at the I/O summit. Web users won’t feel an earthquake. But this is a slippery slope to big change. Google […]

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Creatives Chase Their Cut; Brand Safety Backfires For Verifiers

AdExchanger — Tue, 14 May 2024 04:03:28 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hidden Talent Hollywood creatives are being crushed by studios. They suffered a blow during the writers’ and actors’ strikes last year and they’re about to lose out again due to new performance-based payment policies proposed by streamers. Once upon a time, writers, actors and […]

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Life, Or Something Like It; Buyers Bet On Upfront Week

AdExchanger — Mon, 13 May 2024 04:03:53 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 360 View Life360, a location sharing app primarily for families, which also owns Tile, is entering the ad biz, The Wall Street Journal reports. The company launched an advertising data sales business, investors were told last week when the company reported earnings […]

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