In today’s newsletter: How the Amazon-TripleLift deal illustrates retail media’s need for standardization; legacy publishing brands persist as investors extract value from their name recognition; and mortgage lenders get caught sharing data with Meta.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Heads Will Roll CEO Kirk McDonald is out at GroupM North America, Insider reports. WPP’s revenue growth tumbled in the US this year, which the company blamed on tech clients curtailing their ad spend. GroupM North America has fared particularly poorly, putting GroupM, […]
Since Fortune was sold by Meredith to a private investor in 2018, it’s been laser focused on striking branded content partnerships with advertising clients through the Fortune Brand Studio – and it’s paying off. The business new publisher generated around $100 million in revenue last year, a third of which came from its digital advertising and subscription business.
