dotdash meredith

In today’s newsletter: Companies looking to sell data target the US market; which media companies to bet on at TV upfronts; and generative AI data licensing is the new publisher revenue stream.

The company’s total revenue was down 1% YOY due to a decline in ad revenue across its News Media and Dow Jones publishing groups.

Dotdash Meredith previewed plans for how its OpenAI partnership could provide incremental traffic and scale its contextual targeting capabilities across a wider network of sites and media types.

In today’s newsletter: Ad blocking is getting integrated into web browsers; why Reddit needs to diversify its advertiser base; and how big media’s affiliate marketing tactics crowd specialist publishers out of search.

G/O Media introduced a new contextual targeting solution that combines first-party contextual signals and data on audience browsing behavior to create cross-site contextual segments that can be activated programmatically.

In today’s newsletter: Criteo’s investors clamor for a sale; the FTC fines VPN provider Avast for deceptive data practices; air quality-focused site HouseFresh laments the state of online search.

In today’s newsletter: Dotdash Meredith CEO Neil Vogel dishes on the news biz; Freevee might soon exit stage left; Fubo sues Disney, Fox and Warner Bros. Discovery to block their planned sports streaming service.

Due to declining paid social traffic, Wildgrain, a subscription box company that built its brand on Facebook, has ramped up its email marketing efforts through a partnership with LiveIntent.

Here’s some good news about a digital publisher (no, seriously). IAC-owned Dotdash Meredith returned to digital ad revenue growth in Q4, with a 9% uptick to $284 million.

Raptive and others aren’t convinced that the insights gleaned from Chrome’s current state, with some 30 million users sans cookies, will reflect the final state of targeted advertising on the web.