TV upfronts Archives | AdExchanger

Talk About New-Age TV; Google Is Taking It To The Max

AdExchanger — Thu, 23 May 2024 04:03:27 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demolishing Demos TV networks are used to making big advertising pitches about their role in the zeitgeist and their reach among younger audiences. They have splashy celebs, and they’re the ones who know the youngs. Or knew the youngs, rather. In the upfronts this […]

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YouTube Is Invading The Living Room

Allison Schiff — Thu, 16 May 2024 17:05:21 +0000

TV programmers have long looked down their noses at YouTube. User-generated content isn’t as premium as their prestige programming, or so their argument goes. YouTube, for its part, has long attempted to pitch itself to advertisers as not only just as good as TV, but, in many cases, more effective. At its Brandcast presentation on […]

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Disney’s Upfront Spotlights ESPN And Hulu

Alyssa Boyle — Tue, 14 May 2024 23:14:58 +0000

During Disney’s upfront event, just hours after Amazon’s, the Mouse House couldn’t hold back on pitching its content and advertising prowess. Sports was a big highlight.

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NBCU’s Upfront Trifecta: Content, Sports And Data

Alyssa Boyle — Mon, 13 May 2024 18:52:09 +0000

Actors, musicians, dancers and comedians vouched for the value of NBCU media in between flashy performances and trailers during the programmer's TV upfront. But about advertising, NBCU execs barely made a mention.

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Data Dazzles Ahead Of The TV Upfronts

Sarah Sluis — Thu, 09 May 2024 16:37:53 +0000

Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.

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Will Congress Pass Kids Privacy Laws This Week?; Stop Demonizing Paid Traffic

AdExchanger — Thu, 09 May 2024 04:03:52 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Rush Congress is scrambling to pass new children’s online privacy laws by Friday. The IAB and other organizations are voicing their opposition. Since late last week, senators have proposed three bills as amendments to the unrelated Federal Aviation Administration (FAA) Reauthorization Act, a […]

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NBCUniversal’s Upfront Pitch Centers On Advanced Audiences And Measurement

Alyssa Boyle — Tue, 07 May 2024 05:00:07 +0000

NBCUniversal’s upfront pitch centers on advanced audiences, attribution and the fact that it built Peacock with advertising features baked in, rather than retrofitting it to support an AVOD model (unlike newer entrants to the ad-supported streaming competition).

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Buyers Want Flexibility And More Programmatic Execution In This Year’s Upfronts

Alyssa Boyle — Tue, 30 Apr 2024 10:00:56 +0000

TV buyers predict that streaming publishers will heed their demands for greater flexibility, more programmatic execution and improved measurement during this year's upfront season.

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The Big Story: TV Progress Under Pressure

Sarah Sluis — Fri, 26 May 2023 14:40:59 +0000

Has anyone noticed the transition to streaming has woken up the TV programmers? From the streaming wars to the constant talk of data, programmatic and targeting at this year’s TV upfronts, the industry is sounding more and more like it’s part of the digital world. After years of slowly resisting the inevitable decline in lucrative […]

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Streaming’s Presence At The Upfronts Reveals A Push For Profitability

Alyssa Boyle — Wed, 24 May 2023 15:45:02 +0000

Streaming is still far from a mature business. Which is why programmers took ad tech off the backburner during their upfront presentations this year.

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