shoppable TV

What if the new storefront is a person sitting on their couch and scrolling their phone?

Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable, ahead of its TV upfront debut.

One side effect of signal loss? Media mix modeling is coming back in fashion. Google’s Meridian is the latest entrant in the MMM space, which is being embraced by large ad platforms and startups alike. Plus: Differentiating between shoppable TV and T-commerce.

Television commerce, or T-commerce, is similar to shoppable TV: both refer to buying something you see on television. But shoppable TV is far more nascent – and also has different implications on attribution.

If you’re using retail media or commerce marketing for the bottom of the funnel only, then you’re missing out on major opportunities.

Roku is making more space for brands on its home screen because it’s a good place to reach viewers with lower-funnel marketing messages.

CTV advertising is evolving from prepubescent into a profitable industry, so expect the nascent trends of last year – namely, a focus on measurement and data, transparency, targeting and programmatic – to shape CTV’s next phase of life.

The shift in ad spend from linear TV to CTV isn’t correlated to audience time spent. It’s because CTV offers entirely new possibilities to advertisers. 

Roku announced two new ad formats to help brands get in front of both ad-free viewers in addition to people streaming with ads. The new formats are interactive, and will be shoppable where applicable later this year.

Startup Telly announced it’s giving away 500,000 smart TVs completely for free to the first 500,000 folks who sign up on its website. Signups for the TVs include an agreement that customer data can be used for targeted advertising.