Retail media is built on its attribution quality, but real purchases can be gamed by programmatic metrics and create perverse incentives for RMNs to serve ads across low-quality inventory.
This week, we’re looking at retail media but from a different point of view: the Wall Street perspective.
Adopting modern data-driven and ad tech tools is a big shift for a regional grocer like Dierbergs Markets, that wants to remain a grocer – not become a technology company.
Continued low concentration of brand spend in the mid- and long-tail retailer segments could pose an existential threat to grocery businesses, negatively impacting local communities.
If you’re using retail media or commerce marketing for the bottom of the funnel only, then you’re missing out on major opportunities.
In today’s newsletter: Criteo invests heavily in the Privacy Sandbox; the open web is not too big to fail; and Amazon aims to grow its ad business to rival Google’s and Meta’s.
In today’s newsletter: Viant sees double-digit CTV growth powered largely by direct deals; Target launches a new paid membership program; YouTube makes a bid to compete with TikTok on video editing.
Topsort raised $20 million, with plans to seize the 2024 opportunity for post-cookie ad tech.
SCUTI, a rewards-based “g-commerce” platform that aims to replicate an Amazon-like online shopping experience inside of gaming apps, announced its $10 million Series A on Tuesday.
Meta’s shares surged by nearly 15% after reporting Q4 earnings on Thursday. It was the company’s fourth consecutive quarter of revenue growth, following a dismal 2022.
