Retail Media Archives | AdExchanger

Why Marketers Shouldn’t Obsess Over Retail Media ROAS Claims

Anthony Vargas — Wed, 22 May 2024 05:35:22 +0000

Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic I/O’s first-ever Retail Media Summit on Monday. “The hazard is that ROAS can flatten your strategy and turn […]

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Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart’s Margins

AdExchanger — Mon, 20 May 2024 04:03:52 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jury Rigged Google filed a motion on Thursday requesting that a judge – not a jury – decide whether its ad platform gives it a monopoly over the online advertising industry, as is alleged by the DOJ’s Antitrust Division. Google argues it would […]

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Scott’s Miracle-Gro Is Seeing Green With Retail Media

James Hercher — Fri, 17 May 2024 15:30:37 +0000

It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network, which recently rebranded as Orange Apron Media. (Previously, it was Retail Media+.) Lawncare brand Scott’s was a pilot partner for Home Depot’s nascent […]

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TripleLift Extends The Amazon RMN; Do Media Brands Ever Die?

AdExchanger — Thu, 16 May 2024 04:03:13 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s Personal REC TripleLift is the first ad tech vendor to partner with Amazon’s Responsive Ecommerce Creative campaigns, Business Insider reports. The real difference with this product is that information and imagery about the product is pulled live by API. It turns product […]

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Expedia Has Booked Its Trip To Ad Land

James Hercher — Tue, 14 May 2024 18:21:21 +0000

Expedia Group, the online travel agency giant, is here for the retail media revolution. The company has had an ad business for more than 20 years, because flights or hotels can be promoted based on travel searches on its sites and apps. But now Expedia has consolidated its first-party data across its portfolio (Orbit, Travelocity […]

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BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business

Anthony Vargas — Tue, 14 May 2024 01:45:43 +0000

BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The digital publishing company’s revenue has steadily declined since it went public at the end of 2021, which continued in its Q1 earnings report on Monday. Ad revenue dropped 22% YOY to $21.4 million. Content revenue […]

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Why Ad Tech Is The New Change Management For Retailers

James Hercher — Thu, 09 May 2024 05:35:16 +0000

Mark Heitke has borne witness to great change in the retail media landscape over the past decade. He joined Best Buy in 2013 to help develop what was then called the Best Buy Media Network and today is Best Buy Ads. But being the ad tech expert inside a retailer means a certain amount of […]

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Ibotta Crosses The IPO Finish Line – Now The Real Work Begins

James Hercher — Thu, 25 Apr 2024 06:57:47 +0000

Hey Readers, Welcome back to the AdExchanger Commerce Newsletter. This week, we’ll take a dive into the financials and outlook of Ibotta, the Walmart-backed shopping app that IPO’d last week. Ibotta (pronounced like “I bought a”) has made many twists and turns between when it was founded 13 years ago and going public last week. […]

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Digital Ad Revenue Growth Decelerates Again in 2023, Per IAB Ad Revenue Report

Hana Yoo — Tue, 16 Apr 2024 12:30:03 +0000

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, hampered by inflation, climbing interest rates and advertising industry layoffs, according to the IAB/PwC Internet Advertising Revenue Report released Tuesday. Digital […]

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AppLovin Takes A Stake In Flip; Google Incognito Gets Called Out

AdExchanger — Wed, 03 Apr 2024 04:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Flip Side AppLovin continues to expand beyond gaming – this time by investing $50 million in Flip, a shopping app with a social video feed, as part of its $144 million Series C round. Flip will also consolidate to AppLovin’s buy-side ad […]

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