BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.
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First We Feast
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User Agents Or Double Agents?; Agencies, The Agents Of Arbitrage
In today’s newsletter: The “user agent” concept is dead; principal-based buying is just arbitrage by another name; and a deep dive into BuzzFeed’s doomed acquisition of Complex.
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BuzzFeed’s Struggles Continue As It Banks On Gen AI And Long-Form Video
As stiffer competition between social media companies shuts out publishers that depend on social traffic, BuzzFeed’s ad revenue drops 35%.
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Performance Max Adds Search Themes; BuzzFeed Selling Complex Illustrates Digital Media Woes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Variation On A Theme Google launched a new Performance Max search feature called “search themes,” a rare opportunity to learn from the black box that is PMax campaigns. Search themes are broad terms that can inform targeting, even if the company doesn’t bid […]