Publishers Archives | AdExchanger https://www.adexchanger.com/category/publishers/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 21 May 2024 05:35:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Publishers Archives | AdExchanger https://www.adexchanger.com/category/publishers/ 32 32 TrustX Is Now A Subsidiary Of A Newly Created Privacy Tech Company https://www.adexchanger.com/publishers/trustx-is-now-a-subsidiary-of-a-newly-created-privacy-tech-company/ https://www.adexchanger.com/publishers/trustx-is-now-a-subsidiary-of-a-newly-created-privacy-tech-company/#respond Mon, 20 May 2024 18:45:11 +0000 https://www.adexchanger.com/?p=404112 SSP, meet PET. Supply-side platform TrustX has been spun out of publisher trade group Digital Content Next (DCN) and is now housed within a newly formed company called Symitri, which is developing privacy-enhancing technologies for programmatic advertising. As part of the deal, which was announced on Monday, Symitri is getting $5 million in funding from […]

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]]> https://www.adexchanger.com/publishers/trustx-is-now-a-subsidiary-of-a-newly-created-privacy-tech-company/feed/ 0 Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck https://www.adexchanger.com/publishers/shadier-than-forbes-premium-publishers-are-partnering-with-content-farms-to-make-a-quick-programmatic-buck/ https://www.adexchanger.com/publishers/shadier-than-forbes-premium-publishers-are-partnering-with-content-farms-to-make-a-quick-programmatic-buck/#respond Tue, 14 May 2024 10:00:52 +0000 https://www.adexchanger.com/?p=403613 “Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed Soviet-era scientific expedition to drill a hole tens of thousands of feet into the Earth’s crust. But it could easily double as a headline for the latest ad tech exposé. The story referenced above appears […]

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]]> https://www.adexchanger.com/publishers/shadier-than-forbes-premium-publishers-are-partnering-with-content-farms-to-make-a-quick-programmatic-buck/feed/ 0 BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business https://www.adexchanger.com/publishers/buzzfeed-still-sees-ai-as-the-savior-of-its-slumping-ad-business/ https://www.adexchanger.com/publishers/buzzfeed-still-sees-ai-as-the-savior-of-its-slumping-ad-business/#respond Tue, 14 May 2024 01:45:43 +0000 https://www.adexchanger.com/?p=403603 BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The digital publishing company’s revenue has steadily declined since it went public at the end of 2021, which continued in its Q1 earnings report on Monday. Ad revenue dropped 22% YOY to $21.4 million. Content revenue […]

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]]> https://www.adexchanger.com/publishers/buzzfeed-still-sees-ai-as-the-savior-of-its-slumping-ad-business/feed/ 0 News Corp Earnings Illustrate The News Industry’s Ad Woes https://www.adexchanger.com/publishers/news-corp-earnings-illustrate-the-news-industrys-ad-woes/ Thu, 09 May 2024 14:47:05 +0000 https://www.adexchanger.com/?p=402913 News orgs are still struggling to monetize with ads, if News Corp’s earnings report on Wednesday is any indication. The company’s total Q3 revenue – it operates on a different fiscal calendar than most companies – was $2.42 billion, down 1% YOY. This was due in large part to a decline in ad revenue across […]

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]]> Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic https://www.adexchanger.com/publishers/dotdash-meredith-looks-to-ai-partnerships-to-protect-its-search-traffic-growth/ Wed, 08 May 2024 17:49:28 +0000 https://www.adexchanger.com/?p=402832 Dotdash Meredith (DDM) sees its OpenAI partnership as an opportunity to participate in an inevitable trend. When it comes to collaborating with generative AI companies, “some [publishers] may go through various stages of resisting that,” said IAC CEO Joey Levin. “But I do expect that others will follow over time.” Levin probably didn’t intend to […]

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]]> Reddit’s First-Ever Earnings Call Centers On Success In Search https://www.adexchanger.com/publishers/reddits-first-ever-earnings-call-centers-on-success-in-search/ Wed, 08 May 2024 01:34:12 +0000 https://www.adexchanger.com/?p=402750 Reddit released its first-ever earnings report on Tuesday, providing the most in-depth glimpse into the company’s finances since it went public in March. It reported $243 million in total revenue, a 48% year-over-year increase that resulted in its fastest rate of Q1 growth since 2022. The platform is mostly dependent on ads for revenue, with […]

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]]> Business Insider Embraces Emotional Analysis To Boost Contextual Targeting https://www.adexchanger.com/publishers/business-insider-embraces-emotional-analysis-to-boost-contextual-targeting/ Fri, 03 May 2024 04:45:25 +0000 https://www.adexchanger.com/?p=402010 Tired: vanilla contextual targeting. Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content alongside the emotional reactions the content produces to create actionable, emotion-driven audience segments. But you could argue that BI is a little late […]

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]]> Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships https://www.adexchanger.com/publishers/gannetts-digital-ad-business-gets-a-boost-from-non-news-partnerships/ Thu, 02 May 2024 19:00:15 +0000 https://www.adexchanger.com/?p=401985 Gannett is back in growth mode. The media company experienced its fourth consecutive quarter of growth in Q1 2024. It reported its “most pronounced sequential trend improvement in nearly three years” in its earnings report on Thursday, according to Chairman and CEO Michael Reed. Total digital revenue for Q1 was $277 million, up 2.9% year […]

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]]> News Orgs Are Done Begging For Ad Dollars https://www.adexchanger.com/publishers/news-orgs-are-done-begging-for-ad-dollars/ Wed, 01 May 2024 14:00:03 +0000 https://www.adexchanger.com/?p=401798 Brand safety tech is blocking the news – and publishers are fed up. But imploring advertisers to support the news for high-minded reasons like preserving democracy and access to information for all isn’t stopping blocklists from proliferating. As a result, news organizations pay the price for the lack of ad revenue. Last year, newsrooms cut […]

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]]> The Trade Desk’s OpenPass Adds Rewards As It Pursues Wider Adoption https://www.adexchanger.com/publishers/the-trade-desks-openpass-will-add-rewards-as-it-pursues-wider-adoption/ Thu, 25 Apr 2024 11:00:58 +0000 https://www.adexchanger.com/?p=401038 Publishers looking to grow their addressable audience just got a new way to entice users to share an email address. The rewarded single sign-on (SSO) provider Bonbon announced on Thursday that it’s integrating with The Trade Desk’s (TTD) OpenPass SSO. Bonbon gives users rewards – such as discounts or chances to win merchandise – for […]

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