Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck
The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.
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IAS Had A Better Q1 Than DV, But That Doesn’t Mean There Aren’t Elephants In The Room
Integral Ad Science had a decent Q1 – especially in comparison to its direct competitor, DoubleVerify. Even so, frustration with the opacity of third-party brand safety and ad verification providers is increasingly bubbling to the surface.
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Comic: Working Hard or Hardly Working?
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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SSPs Rebut The Notion That They’re Just ‘Dumb Pipes’
The past decade has been tumultuous for supply-side platforms. But SSPs will be fine, according to SSPs. They’re simply evolving.
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Comic: A Real Fixer-Upper
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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AdExchanger’s Most Popular Comics Of 2023
Every week, we publish an original comic inspired by trends in the online advertising industry. These are the stories – and the puns – behind AdExchanger’s top 10 comics of the year.
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Comic: Trick and Trick
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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PODCAST: AdExchanger TalksGroupM’s Performance Chief On Why ‘Commerce Is Going To Disrupt Everything’
Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.
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How Brands Can Learn To Stop Worrying About Brand Safety And Love The News
Josef Najm, director of programmatic and partnerships at Reuters, has a message for advertisers: Don’t be afraid of journalism.
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PODCAST: AdExchanger TalksThe Real Economics Of Programmatic
Looking for unvarnished, sharp views on transparency, the lack thereof, defining ad quality and the industry’s new obsession with made-for-advertising websites? Then this is the episode for you, with guest Tom Triscari, CEO and founder of programmatic advisory firm Lemonade Projects.