Dow Jones

The company’s total revenue was down 1% YOY due to a decline in ad revenue across its News Media and Dow Jones publishing groups.

Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.

A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to categorize it. On Monday, ArcSpan released Contextual APP, a data processing tool that enables publishers to structure their first-party contextual data into salable audience segments, including seller-defined audiences, using the IAB Tech Lab’s content and audience taxonomies.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WPP Bouncing Back? Advertising giant WPP is showing signs of recovery in Q3 after clients cut spending in the midst of the COVID-19 pandemic, according to The Wall Street Journal. WPP reported $3.84 billion in sales in the third quarter, beating expectations, according to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drinking Up Data AB InBev, the beer and beverage conglomerate, is making a big play for data and digital assets. ZX Ventures, AB’s investment vehicle for new markets and technology, just bought the UK-based subscription beer service BeerBods, FoodBev Media reports. And that came […]

A year after launching a dedicated media unit, Dow Jones Media Group is doubling down on video and augmenting more native and outstream formats to combat a perennial problem: pre-roll scarcity. “Like many publishers, we see huge demand for video and wish we had more inventory we could sell,” said David Minkin, who joined Dow […]