Dentsu’s Chief Data And Technology Officer On Generative AI, Cookies And The Future Of Data
In March, Shirli Zelcer stepped in to lead Dentsu’s new data and technology group as the agency holding company’s first chief data and technology officer.
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Dentsu’s Merkury Charts A Post-Cookie Future
Dentsu launched a set of identity solutions for Merkury, its identity resolution platform, on Tuesday. The identity solutions try to create a single customer view for marketers.
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PODCAST: AdExchanger TalksGetting In The Weeds On Identity With Merkle Global CEO Michael Komasinski
What can marketers do to separate the snake oil from the good stuff when it comes to identity resolution and cookieless technology? In a nutshell: “Buyer beware,” says Michael Komasinski, newly appointed global CEO of Dentsu-owned Merkle.
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Merkle Launches An Identity Solution As The Industry Weans Off Cookies
Merkle on Tuesday launched Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkury uses technology from Merkle’s recent acquisition of 4Cite, a first-party publisher tag that lets media owners retarget audiences over email and on platforms such as Facebook by matching hashed email addresses. Here’s how it […]