Media Disco Launches Self-Serve Ad-Buying Platform For SMBs
To help bridge the disconnect between SMBs and media platforms, Media Disco recently launched its self-serve ad-buying platform.
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Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.
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Buyers Are Dragging Their Heels On Seller-Defined Audiences Over A Lack Of Transparency
Many publishers are betting big on seller-defined audiences (SDA) as a centerpiece of their post-third-party-cookie monetization plans. Problem is, although publishers are eager to test the performance of SDAs, there’s still very little demand from the buy side. AdExchanger spoke with ad agencies and buy-side tech platforms to get their side of the story.