Roblox Says Ads Will Not Have A Notable Impact On Its Business This Year
Roblox CEO David Baszucki said advertising “will not be material this year” during the company’s Q1 earnings call on Thursday.
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Nestlé Purina’s Strategy Fur (Had To Do It) Measuring Ad Effectiveness
Pet food brand Nestlé Purina is using a combination of behavior data and survey data to peek into the lower funnel and get a feel for whether a lift in awareness translates to a potential lift in sales.
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OPINION: The Sell SiderHow FT’s Investment In Brand Lift Measurement Is Maximizing Its Branded Content Strategy
To better monetize branded content, the Financial Times is investing more in brand lift measurement. FT is partnering with analytics provider Brand Metrics to implement the firm’s ad exposure algorithms into FT’s multiplatform approach to branded content, said global insight director Enzo Diliberto.