Retail media is built on its attribution quality, but real purchases can be gamed by programmatic metrics and create perverse incentives for RMNs to serve ads across low-quality inventory.
Google and Meta are playing with fire. Their opaque refund practices have already exposed them to customer blowback – and could lead to class-action lawsuits by disgruntled advertisers.
Mike Yeagley, an independent contractor who has scouted and acquired commercial data and technology on behalf of intelligence agencies, is one of the earliest evangelists of using ad tech tracking information to identify and surveil government targets.
Practically every ad tech vendor has put out a press release in recent months full of bluster about cutting out made for advertising sites – and yet supply sources remain oversaturated with garbage inventory.
Cross-cloud data collaboration technology is the best bet for a post-cookie solution. But it’s vulnerable to similar privacy concerns.
Topsort raised $20 million, with plans to seize the 2024 opportunity for post-cookie ad tech.
Programmatic advertising is rife with misinformation. Brands can protect themselves this election season without blocking the news.
Data clean rooms are becoming an important part of how agencies analyze and use data. Canvas, for one, added InfoSum as its first data clean room and collaboration tech partner.
AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.
Google announced a suite of updates to PMax that expand its generative AI creative capabilities, including auto-generated videos.
