Disney+ Ads Are Still Nascent – But Improvements Are Coming
The Disney+ ad experience is still basic, but Disney has plans to up the ante on targeting and measurement in time for the upfronts.
The Disney+ ad experience is still basic, but Disney has plans to up the ante on targeting and measurement in time for the upfronts.
Netflix and Disney are both building out a new ad revenue stream to court advertisers ahead of the upfronts.
Netflix’s content recommendations are definitely more personalized than the ad experience.