laura martin Archives | AdExchanger

Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin

Alyssa Boyle — Fri, 24 May 2024 04:50:26 +0000

To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize, according to Needham's Laura Martin.

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How Streamers Respond To Mounting Pressure From Buyers And Investors

Alyssa Boyle — Fri, 03 May 2024 05:00:33 +0000

It's been a busy week in CTV and streaming, with Google kicking off NewFronts, Paramount ousting its CEO and the IAB projecting social video will outpace CTV in 2024.

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Streaming Platforms Must Become Performance Channels To Stay On Wall Street’s Good Side

Alyssa Boyle — Wed, 24 Apr 2024 15:42:51 +0000

Streaming services with the best chances of survival are those that can turn their media into a performance marketing channel with targeting and attribution that looks and feels like digital advertising – at least according to investors on Wall Street.

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Streaming CPMs Stay Sky High (For Now); Is BeReal Being Real About Monetization?

AdExchanger — Wed, 16 Nov 2022 05:03:14 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Top Tier Broadcasters must convince investors that streaming media is a sound bet. Warren Buffet’s Berkshire Hathaway, for one, just spiked its stake in Paramount. A big factor will be whether relatively high AVOD prices are maintainable over time. Netflix, for example, has been […]

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This Problem Is Meta-stisizing; The New Social Growth Club Of One

AdExchanger — Tue, 04 Oct 2022 04:03:59 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. At What Point Do We Reference Myspace? Meta faces an existential crisis. It was a trillion-dollar company one year ago and is now worth a mere $370 billion. “Mere” is relative – that’s still big. But this is a make-or-break moment for Meta. CNBC […]

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Magnite Depends On Streaming To Get As Programmatic As Possible

Alyssa Boyle — Wed, 10 Aug 2022 15:50:52 +0000

Magnite reported 20% year-over-year growth with $137.8 million in revenue for Q2. And its CTV business alone grew by more than double that number (52%). It's a plateau compared with last quarter's growth, but Magnite has strong hopes for CTV's burgeoning programmatic ecosystem.

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The Programmatic Prognosticator Who Sees The Tide Turning From Walled Gardens To The Open Web

James Hercher — Fri, 27 May 2022 15:56:04 +0000

Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O in Las Vegas this week by singing her own walk-on music. “I came in like a wreccckkkkkiiiiinnnnggggg baaalllllllllll.” The Miley Cyrus single was an apt choice, since Martin came in hot with some bold, contrarian […]

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Sizing Amazon’s Media Businesses, With Needham Managing Director Laura Martin

Zach Rodgers — Mon, 29 Jun 2020 21:52:00 +0000

Amazon’s media businesses are worth far more than investors think – approximately $500 billion, or 38% of the company’s market cap, according to investment bank Needham & Company. This week on AdExchanger Talks, Needham Managing Director Laura Martin talks about why. In a June 16 research note, Needham estimates that the lion’s share of Amazon’s […]

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Netflix Is Screwed, And Other Predictions From Needham’s Laura Martin

Ryan Joe — Thu, 30 Jan 2020 19:45:37 +0000

Netflix’s future is bleak – and not just because of the onslaught of competition in 2020. The particular players and how they’re going to market are also problematic for the streaming giant. Netflix’s single revenue stream is about to enter a price war, noted Laura Martin, senior analyst at the investment bank Needham and Company, […]

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