alternate currency TV Archives | AdExchanger https://www.adexchanger.com/tag/alternate-currency-tv/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 15 May 2024 20:25:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png alternate currency TV Archives | AdExchanger https://www.adexchanger.com/tag/alternate-currency-tv/ 32 32 Comic: Sorry, Not Sorry! https://www.adexchanger.com/comic-strip/comic-sorry-not-sorry/ https://www.adexchanger.com/comic-strip/comic-sorry-not-sorry/#respond Fri, 24 May 2024 04:15:55 +0000 https://www.adexchanger.com/?p=403791 Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

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]]> https://www.adexchanger.com/comic-strip/comic-sorry-not-sorry/feed/ 0 4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet https://www.adexchanger.com/measurement/4as-measurement-committee-says-new-currencies-arent-ready-for-prime-time-yet/ Mon, 22 Apr 2024 05:00:06 +0000 https://www.adexchanger.com/?p=400531 The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.

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]]> The TV Industry Will (Finally) Shift To New Currencies In 2023 https://www.adexchanger.com/digital-tv/the-tv-industry-will-finally-shift-to-new-currencies-in-2023/ Tue, 10 Jan 2023 11:00:32 +0000 https://www.adexchanger.com/?p=347493 TV industry executives discussed next steps for measurement and alternate currencies at CES in Las Vegas. Expect a heightened focus on ACR, calibration panels and advanced audiences.

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]]> 2022: The Year Of TV Measurement Metamorphosis https://www.adexchanger.com/digital-tv/2022-the-year-of-tv-measurement-metamorphosis/ Thu, 29 Dec 2022 11:00:20 +0000 https://www.adexchanger.com/?p=340943 TV ad measurement looked for a new currency in 2022, but no one new has ascended the throne just yet. Alternate currencies took to the upfront stage this year, while companies desperate for cogent TV measurement started turning back to panels for help. Could 2023 be the year that measurement finally matures?

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]]> AdExchanger’s Most Popular Comics Of 2022 https://www.adexchanger.com/comic-strip/adexchangers-most-popular-comics-of-2022/ Tue, 27 Dec 2022 11:00:38 +0000 https://www.adexchanger.com/?p=340462 AdExchanger doesn’t just cover the news. We amuse ourselves (and hopefully also our readers) with weekly comics inspired by a combination of what’s happening in the industry and, admittedly, nerdy wordplay that makes us chuckle. Each of our most popular comics of 2022 is tied to key developments that went down in the world of […]

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]]> Beep Beep! Lyft’s Got An Ad Network; Nielsen Alternatives Are Grabbing Share https://www.adexchanger.com/ad-exchange-news/tuesday-09082022/ Tue, 09 Aug 2022 04:03:41 +0000 https://www.adexchanger.com/?p=246585 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lyft Off The latest non-advertising company to launch an ad business comes as no surprise. Ride-hailing app Lyft has introduced Lyft Media, to be helmed by Kenan Saleh, co-founder and former CEO of Halo Cars. Halo, a startup that places digital billboards on rideshare […]

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]]> Crackle Plus Renews Measurement Partnership With iSpot, Plus A Programmatic Add-On https://www.adexchanger.com/digital-tv/crackle-plus-renews-measurement-partnership-with-ispot-plus-a-programmatic-add-on/ Wed, 06 Jul 2022 13:20:15 +0000 https://www.adexchanger.com/?p=213068 Did you know Chicken Soup for the Soul now earns its keep primarily from manufacturing food, pet food and … streaming video? That also means Chicken Soup is partaking in the grail quest for cross-device CTV measurement solutions. Its streamer Crackle Plus renewed its partnership with iSpot to enable improved incremental reach through programmatic direct deals.

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]]> Why Alternate Currencies Probably Won’t Take Center Stage At This Year’s Upfronts https://www.adexchanger.com/digital-tv/why-alternate-currencies-probably-wont-take-center-stage-at-this-years-upfronts/ Mon, 09 May 2022 05:00:39 +0000 https://www.adexchanger.com/?p=199676 This year is ripe for test-and-learns with alt TV measurement currencies, but the trend is still in its early days. Omnichannel TV measurement methodology is making waves, but standardizing a currency for media transactions in an ever-so-fragmented ecosystem is quite another story.

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]]> ISpot.tv Snags $325 Million To Invest In Cross-Channel TV Measurement Currency https://www.adexchanger.com/digital-tv/ispot-tv-snags-325-million-to-invest-in-cross-channel-tv-measurement-currency/ Wed, 27 Apr 2022 11:00:26 +0000 https://www.adexchanger.com/?p=196792 On Wednesday, iSpot.tv announced a $325 million investment from Goldman Sachs – a hefty chunk of change considering the company had previously raised a total of $58 million since it was founded in 2012. The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.

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]]> Why Nielsen’s $16B Buyout Could Give Rise To The Cross-Platform Measurement Buyers Crave https://www.adexchanger.com/tv-2/why-nielsens-16b-buyout-could-give-rise-to-the-cross-platform-measurement-buyers-crave/ Tue, 29 Mar 2022 21:15:03 +0000 https://www.adexchanger.com/?p=191301 Nielsen announced it's selling itself to a private equity group for $16 billion. The future might be iffy for Nielsen, but it's much more certain for the rest of the industry. Industry experts say a buyout of this size is a "boost of momentum" toward a multicurrency future that offers TV marketers the speed and transparency they're looking for across platforms.

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