Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling
In today’s newsletter: President Joe Biden signs the TikTok ban into law; upscale grocery and convenience store chain Foxtrot closes down; and IPG has a rough Q1.
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Publishers
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The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends
To build a first-party data strategy, the NY Post contracted Permutive and Prohaska Consulting for advice on monetizing its audience data and growing its addressable audience. The collaboration prompted Permutive and Prohaska to expand their combined services to all publishers.
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P&G Is Spending More For Paid; If It Ain’t Broke, Don’t Flix It
In today’s newsletter: P&G boosts paid media budgets by 14%; why lower subscription prices aren’t enough to sustain the current rate of ad-supported streaming signups; and news publishers follow the NYT’s lead by using games to retain visitors.
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Meta’s ‘Pay Or OK’ Is A No-Go; Walmart Joins The Conquestor Club
In today’s newsletter: The European Data Protection Board outlaws Meta’s “Pay or OK” model; Walmart sharpens its conquesting tools; and Roku seeks more ad supply.
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OPINION: Data-Driven ThinkingHow The ‘Privacy By Default’ Internet Will Reshape Ad Industry Priorities
Change is coming quickly in the digital advertising industry. With so much shifting, here’s what’s top of mind for Prebid members, based on feedback from a cross-section of the top companies in the industry.
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What Is Up In AdSense Land?; The Epic Suit Lasts An Epic Long Time
In today’s newsletter: Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; and Sherwood Media has a post-SEO strategy.
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Comic: Ain't No Party Like A First-Party ... Party
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?
Industry experts weigh in on Forbes’s MFA subdomain and why ad verification tools still regularly fail to flag some instances of alleged SIVT.
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Can Streaming TV Make Shoppability Happen?; The Pro-Anti-Sharing Consensus
In today’s newsletter: Shoppable TV needs a better reason to exist; Disney+ will roll out password-sharing bans worldwide this summer; and “Bluey” is a huge hit, but Disney doesn’t make much from it.
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Zefr’s New AI Chief Wants To Prove The Value Of ‘Truthiness’
AdExchanger caught up with Zefr’s new chief AI officer, Jon Morra, about his role and how digital media will adapt (or acquiesce) to AI tech.
Must Read
PODCAST: AdExchanger Talks
‘Incrementality’ Is The Buzzword That Stole Prog IO
Well, that’s a wrap on Programmatic IO Las Vegas 2024! The AdExchanger editorial hopped on stage for a live recording of The Big Story to round up all the moments that made us go “a-ha” this week, including observations on commerce media, CTV and generative AI.
Paramount And Shopsense Add Programmatic Demand To Their Shoppable Ad Network
What if the new storefront is a person sitting on their couch and scrolling their phone?
Scott’s Miracle-Gro Is Seeing Green With Retail Media
It’s lawn season – and you know what that means. Scott’s Miracle-Gro commercials, of course. Except this time, spots for Scott’s will be brought to you by The Home Depot’s retail media network.
Walled Garden Platforms Are Drowning Marketers In Self-Attributed Sales
Sales are way up; ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms say.
Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck
The practice involves monetizing resold subdomains jammed with recycled MFA articles produced by notorious content farms.
Adalytics Claims Colossus SSP Is Misdeclaring IDs In Its Bid Requests
Colossus SSP, a DEI-focused supply-side platform owned by Direct Digital Holdings (DDH), is the subject of Adalytics’ latest report released Friday. It’s a doozy.