MRC Archives | AdExchanger

Comic: Sorry, Not Sorry!

Kevvo — Fri, 24 May 2024 04:15:55 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Is This TikTok Ban, Like, Happening?; DTC Darlings Lose Their Retail Darling

AdExchanger — Thu, 25 Apr 2024 04:03:26 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick, Tock, Tick, Tock … Boom The New York Times homepage dubbed it a “US Foreign Aid Package.” CNBC crammed all the angles into one headline: “Biden signs Israel, Ukraine, TikTok bill into law.” In American politics, the conventional wisdom is that no […]

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Question Everything

Allison Schiff — Tue, 23 Apr 2024 10:00:54 +0000

Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.

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4A’s Measurement Committee Says New Currencies Aren’t Ready For Prime Time – Yet

Alyssa Boyle — Mon, 22 Apr 2024 05:00:06 +0000

The 4A’s measurement committee, a working group for marketers and media buyers to discuss their opinions and concerns about video ad measurement, has some thoughts on the status of alternative TV currencies.

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Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?

Anthony Vargas — Tue, 09 Apr 2024 12:42:05 +0000

Last week’s Adalytics report about Forbes operating a made-for-arbitrage (MFA) subdomain has the ad industry asking itself: How did no one catch this? According to Adalytics, the “www3.forbes.com” subdomain has existed since 2017. This subdomain received almost exclusively paid traffic to repurposed articles from “www.forbes.com” that were reconfigured into slideshows laden with auto-refreshing ad inventory. […]

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How To Measure TV And Video Viewership When Every Currency Is Different

Alyssa Boyle — Fri, 05 Apr 2024 04:55:40 +0000

Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative Media Measurement summit in New York City to answer that question.

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Bot Or Not?

Hana Yoo — Fri, 29 Mar 2024 04:35:18 +0000

Inside the Nubai Ventures lawsuit against Outbrain over alleged bot traffic. Plus: The broadcaster-backed Joint Industry Committee and the Media Rating Council clarify their complementary roles.

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Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing

AdExchanger — Fri, 29 Mar 2024 04:03:46 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MR-Seize The Opportunity, More Like Criteo is now MRC accredited for display impressions and click-based metrics for on-site and in-app retail media placements. The MRC review also included Criteo’s methods for detecting general invalid traffic. Brian Gleason, Criteo’s CRO, says in the release […]

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The JIC And The MRC Clarify Their Purpose And How They’re Different

Alyssa Boyle — Wed, 27 Mar 2024 13:00:09 +0000

The MRC and the broadcaster-backed joint industry committee released a joint statement to clarify the difference between them, which has been a charged topic ever since the JIC formed last year.

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Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes

AdExchanger — Thu, 21 Mar 2024 04:03:42 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand up? When Google created Performance Max, it was the first Google product to span all Google Ads inventory through one campaign by default and also use proprietary Google data for targeting and optimization. Meta’s version […]

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