TV measurement Archives | AdExchanger https://www.adexchanger.com/tag/tv-measurement/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 20 May 2024 21:59:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png TV measurement Archives | AdExchanger https://www.adexchanger.com/tag/tv-measurement/ 32 32 Comic: Sorry, Not Sorry! https://www.adexchanger.com/comic-strip/comic-sorry-not-sorry/ https://www.adexchanger.com/comic-strip/comic-sorry-not-sorry/#respond Fri, 24 May 2024 04:15:55 +0000 https://www.adexchanger.com/?p=403791 Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

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]]> https://www.adexchanger.com/comic-strip/comic-sorry-not-sorry/feed/ 0 Amazon Ups Its ID And Ratings Game; Throw The Audiobook At Them https://www.adexchanger.com/daily-news-roundup/tuesday-21052024/ https://www.adexchanger.com/daily-news-roundup/tuesday-21052024/#respond Tue, 21 May 2024 04:03:54 +0000 https://www.adexchanger.com/?p=404130 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Signaling Change Amazon has a new ad measurement product for publishers. Signal IQ, as it’s called, is designed to help sites measure the impact of alternative IDs on campaign performance, including for streaming media, Ad Age reports. The idea is to make it easier […]

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]]> https://www.adexchanger.com/daily-news-roundup/tuesday-21052024/feed/ 0 How To Measure TV And Video Viewership When Every Currency Is Different https://www.adexchanger.com/ctv-roundup/how-to-measure-tv-and-video-viewership-when-every-currency-is-different/ Fri, 05 Apr 2024 04:55:40 +0000 https://www.adexchanger.com/?p=399067 Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative Media Measurement summit in New York City to answer that question.

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]]> Nielsen Claims Its Place In The TV Currency Race https://www.adexchanger.com/measurement/nielsen-claims-its-place-in-the-tv-currency-race/ Wed, 03 Apr 2024 08:00:34 +0000 https://www.adexchanger.com/?p=398891 Nielsen held a press briefing to reassert itself as the go-to TV measurement and currency company ahead of upfront negotiations. To back up its assertion, it shared a status update on its currency offerings and a comparison to its competitors.

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]]> The JIC And The MRC Clarify Their Purpose And How They’re Different https://www.adexchanger.com/measurement/the-jic-and-the-mrc-clarify-their-purpose-and-how-theyre-different/ Wed, 27 Mar 2024 13:00:09 +0000 https://www.adexchanger.com/?p=398358 The MRC and the broadcaster-backed joint industry committee released a joint statement to clarify the difference between them, which has been a charged topic ever since the JIC formed last year.

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]]> HyphaMetrics Won’t Compete With Alt Currencies – It Will Supply Them Data https://www.adexchanger.com/tv/hyphametrics-wont-compete-with-alt-currencies-it-will-supply-them-data/ Mon, 05 Feb 2024 06:00:08 +0000 https://www.adexchanger.com/?p=394721 HyphaMetrics is integrating its own data with viewing data from measurement provider Samba TV as part of a new panel offering later this year. But make no mistake: HyphaMetrics is not trying to become a currency.

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]]> Target One Audience, Measure Another: The Definition Of TV-Buying Insanity https://www.adexchanger.com/on-tv-and-video/target-one-audience-measure-another-the-definition-of-tv-buying-insanity/ Mon, 22 Jan 2024 05:35:56 +0000 https://www.adexchanger.com/?p=393519 Imagine this: It’s league night, and the top bowler wins a $1 million check.  You bowl a great game, including a turkey! Based on your final score, you excitedly walk to the podium, already mentally spending your winnings. To your surprise, the judge says, “We’re actually judging this contest by the ball’s optimal position when […]

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]]> TV Measurement Returns To Earth https://www.adexchanger.com/ctv-roundup/tv-measurement-returns-to-earth/ Fri, 19 Jan 2024 05:55:58 +0000 https://www.adexchanger.com/?p=393424 The ad industry’s lofty ambitions for alternative currencies has come back down to planet Earth. Alt currencies struggle to gain market share because most buyers and sellers still transact on Nielsen numbers, while audience panels are back on the measurement menu.

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]]> CES: A Connected TV Recap https://www.adexchanger.com/ctv-roundup/ces-a-connected-tv-recap/ Fri, 12 Jan 2024 05:25:38 +0000 https://www.adexchanger.com/?p=393046 CES this year was a petri dish of news and gossip (and hopefully not COVID) among the CTV ad industry.

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]]> AdExchanger’s Top 3 Connected TV Newsletter Issues Of 2023 https://www.adexchanger.com/ctv-roundup/adexchangers-top-3-connected-tv-newsletter-issues-of-2023/ Fri, 29 Dec 2023 06:00:06 +0000 https://www.adexchanger.com/?p=392141 This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.

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