VideoAmp Archives | AdExchanger

Comic: Sorry, Not Sorry!

Kevvo — Fri, 24 May 2024 04:15:55 +0000

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …

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Is The Alt Video Currency Juice Worth The Squeeze?

Alyssa Boyle — Tue, 07 May 2024 10:00:11 +0000

Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.

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The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action

AdExchanger — Tue, 30 Apr 2024 04:03:34 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shifting Sands The CMA, England’s antitrust regulator, published its quarterly update on the Chrome Privacy Sandbox. Many “potential concerns” remain unaddressed. The report could be characterized as ominous for the Privacy Sandbox – especially considering Google kicked the can on depreciation yet again. […]

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Friends Lose In The Sandbox; The New Retail Supply Chain

AdExchanger — Fri, 26 Apr 2024 04:03:20 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maybe Next Time One painful aspect of Google’s third-party cookie deprecation delay is how acutely it affects companies making good faith efforts to support the Chrome Privacy Sandbox. Criteo, OpenX, RTB House and others invested heavily in Privacy Sandbox testing and potential product […]

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MMM Is Back, And Now It’s Accessible For Mid-Tier Marketers

Anthony Vargas — Mon, 15 Apr 2024 04:45:47 +0000

As third-party cookies disappear, old marketing tricks reemerge. It happened for contextual targeting and direct deals. Now media mix modeling (MMM) – analyzing sales data over time to determine which marketing tactics drive conversions – just might be due for a resurgence. But for MMM to truly have a comeback, it needs to become more […]

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How To Measure TV And Video Viewership When Every Currency Is Different

Alyssa Boyle — Fri, 05 Apr 2024 04:55:40 +0000

Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers? The leaders of Nielsen, Comscore, iSpot and VideoAmp gathered onstage during the Coalition of Innovative Media Measurement summit in New York City to answer that question.

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Will The JIC Stick?; Spotify’s Lagging Ads ARPU

AdExchanger — Thu, 04 Apr 2024 04:03:55 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not It! The broadcaster-backed joint industry committee (JIC) is celebrating its certification of Comscore and VideoAmp as national TV currencies this week. But it also draws attention to the standoff between the JIC and the media and measurement companies that won’t join. Nielsen […]

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The JIC Certifies Comscore And VideoAmp As National TV Currencies

Alyssa Boyle — Wed, 03 Apr 2024 12:00:40 +0000

The broadcaster-backed joint industry committee announced it will certify Comscore and VideoAmp as national TV currencies ahead of May’s upfront negotiations.

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Meta And Apple Battle It Out; Nielsen Holds Its Ground Against Competition

AdExchanger — Fri, 16 Feb 2024 05:03:05 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Presidents Day. Our daily news roundup will return on Tuesday, Feb. 20. Meta Vs. Apple The tension between Meta and Apple just keeps growing. Their latest feud is over the 30% fee Apple charges US advertisers […]

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Why Does Nielsen Keep Suing Its Competition?

Alyssa Boyle — Mon, 05 Feb 2024 18:26:38 +0000

VideoAmp is the latest TV measurement contender to get slapped with a lawsuit from Nielsen. Nielsen’s suit against VideoAmp, filed last week in Delaware court, accuses its rival of infringing on two patents granted to Nielsen in the past two months. The patents cover technology Nielsen uses to collect and report TV viewing data, such […]

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