Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Two-year-old startup VideoAmp aims to help marketers unify the planning of their video campaigns across digital, mobile and TV. It’s a gnarly data science problem, as the company’s 25-year-old CEO, Ross McCray, makes clear in the latest episode of AdExchanger Talks. “When you have […]
TV buyers are used to transacting on GRPs and Nielsen ratings, while digital buyers purchase targeted impressions. That has complicated the way advertisers plan, buy and measure their emerging cross-screen campaigns. Several companies have built tools to address the problem, but many have sold brand-direct or by way of the trading desk. RTL Group–backed VideoAmp […]
The solar energy industry doesn’t spring to mind as an early adopter of programmatic video – and for good reason. A basic residential solar panel system can cost anywhere between $25,000-$35,000, according to a Solar Power Authority estimate, and it takes years before the energy savings add up. So it’s safe to say solar panel […]
German entertainment media network RTL Group has led a $15 million Series A investment in VideoAmp, a Santa Monica, Calif.-based startup focused on helping buyers plan, purchase and measure unduplicated audiences across mobile, over-the-top TV, video on demand and so on. Other investors include Anthem Venture Partners, Simon Equity Partners and Third Wave Capital. Prior to […]
