Privacy Sandbox Archives | AdExchanger

Walmart’s Great Store Of Value; It Took Awhile, But Snap May Be Back

AdExchanger — Fri, 24 May 2024 04:03:10 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]

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Privacy Sandbox Yellow Flags

Sarah Sluis — Thu, 02 May 2024 14:13:28 +0000

Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.

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Turning Signal Loss Into A Gain

Allison Schiff — Tue, 16 Apr 2024 10:00:46 +0000

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann MGI CEO.

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For Generative AI, The Entire Web Is An Empty Milkshake; Publishers Vs. Privacy Sandbox

AdExchanger — Tue, 09 Apr 2024 04:03:40 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When All The Data’s Not Enough Last week, YouTube CEO Neal Mohan warned OpenAI that ingesting data from public videos to train its AI models would be a terms of service violation. OpenAI fully did this, by the way. The response was mostly […]

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Google Is Getting Pushy With Ad Strength; RMNs Want In On TV Upfronts

AdExchanger — Mon, 01 Apr 2024 04:03:07 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Meter Google introduced an “ad strength” meter in 2018 as an indicator of whether ad creative is expected to perform well. But ad strength could quietly be a more important backend lever that helps Google shape campaigns and funnel budgets where […]

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The UK’s CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox Concerns

James Hercher — Fri, 29 Mar 2024 16:59:56 +0000

The Competition and Markets Authority (CMA), the UK’s antitrust regulator, might as well be called Uncle CMA, because they have a message for the ad tech industry: “I want you!” (to submit your opinion on the Chrome Privacy Sandbox proposals). The CMA is tasked with assessing whether the Privacy Sandbox – and Google’s planned deprecation […]

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Razorfish’s Chief Data Officer On How Agencies Can Cope With Signal Loss

Alyssa Boyle — Mon, 18 Mar 2024 05:00:25 +0000

Cookie loss is happening, even if it doesn’t feel imminent, and there’s no point in procrastinating, according to Sisi Zhang, chief data and analytics officer at Publicis-owned Razorfish.

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Privacy Sandbox Isn’t Passing The Test

Sarah Sluis — Thu, 07 Mar 2024 10:05:52 +0000

In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.

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MFA Mania Is Already Cooling; Why The Big Get Bigger (And Bigger)

AdExchanger — Fri, 09 Feb 2024 05:03:21 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real MFA Payday Made-for-advertising is far from a solved problem, but buyers aren’t freaking out about it anymore, Digiday reports. To be fair, they have more pressing concerns. Unlike third-party cookie deprecation, for example, and other intractable technical challenges, MFAs can be […]

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The Big Story: Finding Holes In The Privacy Sandbox

Sarah Sluis — Thu, 08 Feb 2024 15:34:26 +0000

The gap analysis of the Privacy Sandbox is out – and the gap is large. Plus, a case for why hype about first-party data hasn’t been matched in reality.

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