TikTok Advertising Archives | AdExchanger

Walmart’s Great Store Of Value; It Took Awhile, But Snap May Be Back

AdExchanger — Fri, 24 May 2024 04:03:10 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]

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How TikTok’s Ad Platform Stands After A Half Year Of Whirlwind Growth And New Products

James Hercher — Wed, 11 May 2022 04:40:48 +0000

Seven months ago, TikTok surpassed one billion worldwide users, breaking into a club that previously consisted only of Google and Facebook apps. Since then, TikTok has been on a massive ad platform expansion campaign as it tries to both follow in the footsteps of apps like Facebook, Instagram and YouTube, and differentiate itself from the […]

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TikTok Adds Third-Party Cookies To Its Pixel – And Tries To Eat Facebook’s Lunch

James Hercher — Thu, 28 Apr 2022 18:03:48 +0000

TikTok has become accustomed to Facebook and Instagram stealing its cool new features and video formats. So, it’s a refreshing change to see TikTok pilfer one of Meta’s innovations. Starting Thursday, TikTok launched the ability to add first-party cookies to its site conversion pixel, which allows advertisers to track site activity and attribute ads across […]

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Will The Cookie Ever Crumble?; There’s More Than One System1

AdExchanger — Tue, 25 Jan 2022 05:03:08 +0000

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Cutters A coalition of large German advertisers and Axel Springer, the biggest German publisher, are petitioning the EU legislature to stop Google from removing third-party cookies in Chrome, the Financial Times reports. Chrome already delayed cookie deprecation from Q2 this year to the […]

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Google’s Slow March To Privacy Protection; PayPal Eyes Pinterest

AdExchanger — Thu, 21 Oct 2021 04:03:08 +0000

Party Like It’s 95 Google Chrome 95, the latest browser version, was released from beta on Wednesday. It won’t make marketers quake in their boots, but this is the first version of Chrome that will allow people to opt in to a reduced user-agent string, which is the data passed to a site operator regarding […]

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