Alan Silverberg Archives | AdExchanger https://www.adexchanger.com/tag/alan-silverberg/ News and Views on Data-Driven Digital Advertising and Marketing Fri, 24 May 2024 14:44:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png Alan Silverberg Archives | AdExchanger https://www.adexchanger.com/tag/alan-silverberg/ 32 32 Alternative IDs Hold Promise, But Lack Scale https://www.adexchanger.com/data-exchanges/alternative-ids-hold-promise-but-lack-scale/ https://www.adexchanger.com/data-exchanges/alternative-ids-hold-promise-but-lack-scale/#respond Thu, 23 May 2024 18:15:30 +0000 https://www.adexchanger.com/?p=404374 While Google’s Privacy Sandbox remains a subject of industry skepticism, brands are resetting their expectations around first-party data. Next up on the list of solutions agencies are trying is alternative identifiers, such as UID 2.0, ID5, Lotame’s Panorama ID and dozens of others.

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