ChatGPT Archives | AdExchanger https://www.adexchanger.com/tag/chatgpt/ News and Views on Data-Driven Digital Advertising and Marketing Tue, 21 May 2024 18:08:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png ChatGPT Archives | AdExchanger https://www.adexchanger.com/tag/chatgpt/ 32 32 Political Advertisers Promoted Polarization. Now We Need To Help Fix It https://www.adexchanger.com/data-driven-thinking/political-advertisers-promoted-polarization-now-we-need-to-help-fix-it/ https://www.adexchanger.com/data-driven-thinking/political-advertisers-promoted-polarization-now-we-need-to-help-fix-it/#respond Thu, 23 May 2024 04:35:04 +0000 https://www.adexchanger.com/?p=404139 The 2016 presidential election gave Americans a taste of the disinformation, misinformation and platform manipulation that’s coming for political media.  These strategies aren’t new, but tactics are more effective than ever. This year, platforms and advertisers are far more sophisticated and have greater reach, with streaming and data-driven media replacing old media that could not […]

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]]> https://www.adexchanger.com/data-driven-thinking/political-advertisers-promoted-polarization-now-we-need-to-help-fix-it/feed/ 0 Life, Or Something Like It; Buyers Bet On Upfront Week https://www.adexchanger.com/daily-news-roundup/monday-13052024/ Mon, 13 May 2024 04:03:53 +0000 https://www.adexchanger.com/?p=403053 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The 360 View Life360, a location sharing app primarily for families, which also owns Tile, is entering the ad biz, The Wall Street Journal reports. The company launched an advertising data sales business, investors were told last week when the company reported earnings […]

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]]> Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic https://www.adexchanger.com/publishers/dotdash-meredith-looks-to-ai-partnerships-to-protect-its-search-traffic-growth/ Wed, 08 May 2024 17:49:28 +0000 https://www.adexchanger.com/?p=402832 Dotdash Meredith (DDM) sees its OpenAI partnership as an opportunity to participate in an inevitable trend. When it comes to collaborating with generative AI companies, “some [publishers] may go through various stages of resisting that,” said IAC CEO Joey Levin. “But I do expect that others will follow over time.” Levin probably didn’t intend to […]

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]]> The CMA Updates Its Privacy Sandbox Concerns; The FCC Is In On The Action https://www.adexchanger.com/daily-news-roundup/tuesday-30042024/ Tue, 30 Apr 2024 04:03:34 +0000 https://www.adexchanger.com/?p=401449 Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shifting Sands The CMA, England’s antitrust regulator, published its quarterly update on the Chrome Privacy Sandbox. Many “potential concerns” remain unaddressed. The report could be characterized as ominous for the Privacy Sandbox – especially considering Google kicked the can on depreciation yet again. […]

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]]> How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool https://www.adexchanger.com/ai/how-a-digital-media-agency-built-its-own-ai-powered-contextual-targeting-tool/ Wed, 24 Apr 2024 14:29:16 +0000 https://www.adexchanger.com/?p=400974 There’s no need to cry. It’s just emotional targeting. Jokes aside, the Toronto-based digital media agency Hotspex Media claims it has developed an AI self-service tool that allows brands and agencies to target ads based on emotions. The agency’s emotional contextual tool, called Reticle AI, analyzes the emotions an ad is trying to evoke and […]

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]]> Goodbye, Outstream: The Digital Video Classification Shakeup https://www.adexchanger.com/the-big-story/goodbye-outstream-the-digital-video-classification-shakeup/ Fri, 22 Mar 2024 15:42:30 +0000 https://www.adexchanger.com/?p=398097 More granular video classifications are replacing outstream video, but the move may devalue some inventory. Plus: GPTs are coming for contextual.

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]]> How Amperity Is Building Generative AI Tools Using OpenAI’s GPT Models https://www.adexchanger.com/data-exchanges/how-amperity-is-building-generative-ai-tools-using-openais-gpt-models/ Wed, 06 Mar 2024 13:00:43 +0000 https://www.adexchanger.com/?p=396934 What does generative AI have in common with customer data platform (CDP) technology? Both are represented in Gartner’s most recent hype cycle, with CDPs languishing in the “trough of disillusionment” and generative AI sitting atop the “peak of inflated expectations.” And this: On Wednesday, CDP startup Amperity released two new generative AI products for marketers […]

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]]> From AI Content To Fake Local News, Brands Must Play Programmatic Dodgeball This Election Season https://www.adexchanger.com/brand-safety/from-ai-content-to-fake-local-news-brands-must-play-programmatic-dodgeball-this-election-season/ Fri, 01 Mar 2024 18:00:13 +0000 https://www.adexchanger.com/?p=396714 Brands don’t want their ads to turn up next to content spouting conspiracy theories, propaganda and misinformation, but programmatic advertising makes it easy for brands to end up next to this content. An onslaught of AI-generated misinformation is only worsening the situation ahead of this year’s elections in the US and abroad. To equip advertisers […]

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]]> Comic: ChatDSP https://www.adexchanger.com/comic-strip/comic-chatdsp/ Fri, 01 Mar 2024 05:15:45 +0000 https://www.adexchanger.com/?p=396157 Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

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]]> A Marketer’s Guide To Generative AI Startups https://www.adexchanger.com/ai/a-marketers-guide-to-generative-ai-startups/ Mon, 26 Feb 2024 13:00:12 +0000 https://www.adexchanger.com/?p=396323 Marketers know all about hype. And generative AI is in the middle of a feeding frenzy. While many marketers are working with ChatGPT, which debuted in November 2022, or its competitors, generative AI-focused startups are also building custom products designed for marketers to solve more nuanced or marketing-focused use cases. But with so many new […]

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