In today’s newsletter: Online news revenue is being throttled around the web; Roblox is on a mission to build a $1 billion ad business; and TikTok is circumventing the Apple App Store’s 30% fee by directing users off iOS to purchase TikTok coins.
AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.
Personalized ads aren’t new. But personalization powered by generative AI is creating new challenges for brands.
On Tuesday, agency holding company Stagwell reported $622 million in Q1 revenue – a 3% decrease year over year – and $53 million in Q1 net-new business, a 1% decrease YoY, according to CFO Frank Lanuto. The company’s stock was down nearly 10% on the news.
