ARCHIVE FOR:

Jeff Lucas

Daily News Roundup

Don’t Generate The Player, Generate The Game; Who’ll Play In The Sandbox?

BY AdExchanger// March 5th, 2024

In today’s newsletter: Big Tech may be best positioned to take advantage of generative AI’s ad tech uses; ad tech leaders waffle on investing in Chrome’s Privacy Sandbox; Google faces an innovator’s dilemma.
Tagged in:
- Abbie Reichner
- Advantage+
- amplified intelligence
- Android
- Anthony Capano
- apple
- bing ads
- Blackberry
- Chrome
- Chrome privacy sandbox
- CTV
- Dare Obasanjo
- David Kostman
- DSP
- Facebok
- google
- instagram
- Jeff Lucas
- JUV Consulting
- Meta
- microsoft
- NBCUniversal
- outbrain
- Performance Max
- publicis
- pubmatic
- reddit
- Spotify
- Threads
- TikTok
- Trey Titone
- Tubi
- UTA
- WhatsApp
- Yaron Galai
OPINION: On TV & Video

Much Work Must Be Done Before Digital Video And TV Can Converge

BY AdExchanger// May 24th, 2018

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jeff Lucas, head of Americas sales at Oath. The TV and digital video advertising industry is in the midst of a major transformation. Consumers are overwhelmingly cross-platform, engaging with multiple devices at the same […]
Tagged in:
- Jeff Lucas
- Oath