Don’t Be Distracted By Cookie Drama. Google’s Search Changes Are The Real Existential Threat
Even if the industry finds a way to replace the cookie, it won’t matter if publishers no longer have traffic to monetize.
Even if the industry finds a way to replace the cookie, it won’t matter if publishers no longer have traffic to monetize.
Will data dazzle media buyers at this year’s TV upfronts? Plus: Why recent changes to Google search results have decimated traffic for some digital publishers – and rewarded others.
Dotdash Meredith previewed plans for how its OpenAI partnership could provide incremental traffic and scale its contextual targeting capabilities across a wider network of sites and media types.
Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet.
In today’s newsletter: Ad blocking is getting integrated into web browsers; why Reddit needs to diversify its advertiser base; and how big media’s affiliate marketing tactics crowd specialist publishers out of search.
By next year, Google will have three separate business lines – Search, YouTube and Cloud – with an annual run rate to generate at least $100 billion, CEO Sundar Pichai told investors.
In today’s newsletter: Another fin tech platform joins the ad tech fray; Temu’s runaway spending may be driving up Meta ad prices; and company emails reveal the power struggle between Google Ads and Google Search.
In today’s newsletter: Google AdSense publishers are in crisis; Apple is fighting antitrust suits in the UK and the US; and Sherwood Media has a post-SEO strategy.
In today’s newsletter: European news companies are suing Google; the TV industry reevaluates IP addresses; Sridhar Ramaswamy will be Snowflake’s new CEO.
In today’s newsletter: Criteo’s investors clamor for a sale; the FTC fines VPN provider Avast for deceptive data practices; air quality-focused site HouseFresh laments the state of online search.