If advertisers feel like they need to go out of their way to support journalism, that is proof the programmatic open marketplace is broken. Yet we can’t place all the responsibility on the buy-side; media owners need to develop effective strategies to support themselves.
Bonbon, which officially launched on Monday – wants to reward people for their signups. The company, co-founded by two ad tech vets in July 2022, has a cross-site, single-sign-on service for the 30 publishers in its network.
The dormant subscribers Daily Voice has reactivated so far this year are more engaged and attract higher CPMs for their impressions than its wider subscriber base.
There’s no better way to improve customer trust – and boost brand reputation – than handling first-party data respectfully and effectively, writes Recurly CMO Theresa McEndree.
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Subscription Conniptions We live in a “subscription economy” now, writes Nieman Labs. You don’t buy the Aladdin DVD; you subscribe to Disney+ “until you die or your card expires.” But as subscriptions become more important business metrics, particularly in news and entertainment, it’s important to be honest about what companies mean when they report subscriber […]
“The Sell Sider” is a column written for the sell side of the digital media community. The proliferation of paywalls to access content could be viewed as a bad thing as publishers compete for eyeballs. In fact, perhaps the opposite is true. Media publications are collectively training consumers to pay for the value they derive from […]
DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest fashions sent directly to your door now that the conference room table is the kitchen table. And do you really need that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disney Minus The Walt Disney Co. faces a moment of truth next week with the first anniversary of its launch of Disney Plus, The Information reports. This is when Verizon customers who signed up for the service through a one-year free promotion have to […]
The pandemic has made The New York Times even less reliant on advertising than it was before. The New York Times added a record 669,000 digital subscriptions in the second quarter as people sought news about the coronavirus pandemic and followed coverage of the protests after the killing of George Floyd. The 8.4% increase in […]
