AdExchanger Talks Archives | AdExchanger https://www.adexchanger.com/category/adexchanger-talks/ News and Views on Data-Driven Digital Advertising and Marketing Wed, 22 May 2024 20:03:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger Talks Archives | AdExchanger https://www.adexchanger.com/category/adexchanger-talks/ 32 32 Don’t Call It A Comeback: The Reinvention Of Search Engine Marketing https://www.adexchanger.com/adexchanger-talks/dont-call-it-a-comeback-the-reinvention-of-search-engine-marketing/ https://www.adexchanger.com/adexchanger-talks/dont-call-it-a-comeback-the-reinvention-of-search-engine-marketing/#respond Tue, 21 May 2024 15:47:17 +0000 https://www.adexchanger.com/?p=404208 With the rise of generative AI software and major changes to search platforms in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.

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]]> https://www.adexchanger.com/adexchanger-talks/dont-call-it-a-comeback-the-reinvention-of-search-engine-marketing/feed/ 0 A Sandbox Skeptic https://www.adexchanger.com/adexchanger-talks/sandbox-skeptic/ https://www.adexchanger.com/adexchanger-talks/sandbox-skeptic/#respond Wed, 15 May 2024 05:00:52 +0000 https://www.adexchanger.com/?p=403588 What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.

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]]> https://www.adexchanger.com/adexchanger-talks/sandbox-skeptic/feed/ 0 Is The Alt Video Currency Juice Worth The Squeeze? https://www.adexchanger.com/adexchanger-talks/is-the-alt-video-currency-juice-worth-the-squeeze/ Tue, 07 May 2024 10:00:11 +0000 https://www.adexchanger.com/?p=402457 Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.

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]]> Roblox Breaks Into Programmatic https://www.adexchanger.com/adexchanger-talks/roblox-breaks-into-programmatic/ Wed, 01 May 2024 13:00:20 +0000 https://www.adexchanger.com/?p=401777 Roblox’s head of immersive media Ashley McCollum explains how the online gaming giant built its ad platform with demand for programmatic video in mind. And she previews Roblox’s ambitions to grow an ecommerce platform for real-world purchases.

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]]> Question Everything https://www.adexchanger.com/adexchanger-talks/question-everything/ Tue, 23 Apr 2024 10:00:54 +0000 https://www.adexchanger.com/?p=400750 Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.

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]]> Turning Signal Loss Into A Gain https://www.adexchanger.com/adexchanger-talks/turning-signal-loss-into-a-gain/ Tue, 16 Apr 2024 10:00:46 +0000 https://www.adexchanger.com/?p=400068 Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann MGI CEO.

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]]> A New Day For Targeting And Analytics https://www.adexchanger.com/adexchanger-talks/a-new-day-for-targeting-and-analytics/ Wed, 10 Apr 2024 05:00:37 +0000 https://www.adexchanger.com/?p=399450 Jeromy Sonne began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.

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]]> All Marketing Is Performance Marketing https://www.adexchanger.com/adexchanger-talks/all-marketing-is-performance-marketing/ Tue, 02 Apr 2024 10:00:52 +0000 https://www.adexchanger.com/?p=398756 If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”

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]]> Bloomberg Media Went Direct And Has No Regrets https://www.adexchanger.com/adexchanger-talks/bloomberg-media-went-direct-and-has-no-regrets/ Tue, 26 Mar 2024 10:00:11 +0000 https://www.adexchanger.com/?p=398253 It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.

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]]> The Privacy-Utility Trade-Off https://www.adexchanger.com/adexchanger-talks/the-privacy-utility-trade-off/ Tue, 19 Mar 2024 10:00:19 +0000 https://www.adexchanger.com/?p=397785 Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym.

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