Ad Tech Companies Should Test The Privacy Sandbox, Even Though It’s Still ‘A Train Wreck’
Around this time last year, there were only a handful of companies testing the Chrome Privacy Sandbox. Now, according to Google, there are hundreds.
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removing third-party cookies
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PODCAST: AdExchanger TalksA Sandbox Skeptic
What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.
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Cookie-Related Quips To Get You Through Google’s THIRD Third-Party Cookie Delay
If you’re looking for a think piece about what Google’s most recent third-party cookie deprecation delay means for the online ad industry – this isn’t it. 😅
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Comic: 'C' Was For Cookie
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Comic: Roadworthy?
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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Girding For Battle In The Privacy Sandbox With IAB Tech Lab CEO Tony Katsur
We caught up with IAB Tech Lab CEO Tony Katsur in the wake of a new bombshell report that claims the Chrome Privacy Sandbox is not fit for purpose.
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IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break Real-Time Bidding
In short, does the Privacy Sandbox work? In the Tech Lab’s view: No. But whether these APIs work or not is a deceptively slippery question, because it depends on your definition of “work.”
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Comic: The Last Third-Party Cookie
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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With Lockr’s New Tool, Publishers Can Test Multiple Alt Identity Solutions At Once
It takes a publisher around six weeks on average to test and deploy a new identity solution, not to mention the maintenance they have to do over time. No wonder publishers are stressed out.
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Ad Tech Companies Will Keep Their Privacy Lawyers Busy This Year
With the final phaseout set for the end of this year and multiple new state privacy laws now in effect, privacy lawyers (and privacy pros in general) are gonna be busy.