AdExchanger Talks Archives | AdExchanger https://www.adexchanger.com/tag/adexchanger-talks/ News and Views on Data-Driven Digital Advertising and Marketing Mon, 06 May 2024 22:31:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.adexchanger.com/wp-content/uploads/2023/12/cropped-adx-icon-1-32x32.png AdExchanger Talks Archives | AdExchanger https://www.adexchanger.com/tag/adexchanger-talks/ 32 32 Is The Alt Video Currency Juice Worth The Squeeze? https://www.adexchanger.com/adexchanger-talks/is-the-alt-video-currency-juice-worth-the-squeeze/ Tue, 07 May 2024 10:00:11 +0000 https://www.adexchanger.com/?p=402457 Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.

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]]> A New Day For Targeting And Analytics https://www.adexchanger.com/adexchanger-talks/a-new-day-for-targeting-and-analytics/ Wed, 10 Apr 2024 05:00:37 +0000 https://www.adexchanger.com/?p=399450 Jeromy Sonne began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.

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]]> Unpacking ‘Performance TV’ https://www.adexchanger.com/adexchanger-talks/unpacking-performance-tv/ Tue, 05 Mar 2024 11:00:52 +0000 https://www.adexchanger.com/?p=396536 Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.

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]]> The MRC May Be Old, But It’s Getting With The TV Program https://www.adexchanger.com/adexchanger-talks/the-mrc-may-be-old-but-its-getting-with-the-tv-program/ Tue, 12 Dec 2023 11:00:42 +0000 https://www.adexchanger.com/?p=391205 The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards.

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]]> The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur https://www.adexchanger.com/adexchanger-talks/the-state-of-media-analytics-and-american-rugby-with-a-kiwi-entrepreneur/ Tue, 14 Nov 2023 18:44:04 +0000 https://www.adexchanger.com/?p=389444 Google Analytics dominates the analytics market – but analytics isn’t a zero-sum game, says Ben Young, CEO of insights and measurement startup Nudge. Also: The important of measuring attention and finding "value at the margins."

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]]> Demystifying Black-Owned Media With Black Enterprise https://www.adexchanger.com/adexchanger-talks/demystifying-black-owned-media-with-black-enterprise/ Tue, 10 Oct 2023 10:00:51 +0000 https://www.adexchanger.com/?p=386612 Despite good intentions, the ad industry still has a misconception that Black-owned media can’t scale, says Justin Barton, SVP of digital strategy and partnerships at Black Enterprise.

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]]> The Advertising Industry Needs To Invest More In Hispanic Audiences https://www.adexchanger.com/adexchanger-talks/the-advertising-industry-needs-to-invest-more-in-hispanic-audiences/ Tue, 27 Jun 2023 10:00:40 +0000 https://www.adexchanger.com/?p=378390 One-fifth of the US population is Hispanic. But Spanish speakers are sorely underrepresented in measurement ratings, so media companies need to get more comfortable with privacy-safe data sharing.

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]]> An Upfront Look At TV Measurement, With Omnicom Media’s Kelly Metz https://www.adexchanger.com/adexchanger-talks/an-upfront-look-at-tv-measurement-with-omnicom-medias-kelly-metz/ Tue, 11 Apr 2023 10:00:34 +0000 https://www.adexchanger.com/?p=369774 The TV industry is on the path toward better measurement – but buyers are still lacking basic standards. And the industry needs to get its act together.

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]]> A Walk Down Ad Fraud Memory Lane With Zach Edwards https://www.adexchanger.com/adexchanger-talks/a-walk-down-ad-fraud-memory-lane-with-zach-edwards/ Wed, 15 Mar 2023 12:46:46 +0000 https://www.adexchanger.com/?p=367628 Zach Edwards has had a long, winding journey through ad tech. He started out in online advertising spending large sums on behalf of the Barack Obama campaign and over the years has worked on ad fraud and cybersecurity threats that run the gamut. Edwards was there in the early days of ad tech identity collaboration […]

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]]> Straight Talk With An Anonymous Guest, The Legendary Corndog Of Ad Tech Twitter https://www.adexchanger.com/adexchanger-talks/straight-talk-with-an-anonymous-guest-the-legendary-corndog-of-ad-tech-twitter/ Tue, 01 Nov 2022 14:28:00 +0000 https://www.adexchanger.com/?p=271680 Call it a Halloween special. For this week’s episode, AdExchanger Talks has its first guest who is speaking on terms of anonymity … or from beneath Harry Potter’s cloak of invisibility, if we’re sticking to the Halloween theme. “I’m not senior enough to get away with running my mouth,” says our apparition of a guest […]

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