CTV Archives | AdExchanger

Don’t Pigeonhole CTV As A Performance Channel, Says Needham’s Laura Martin

Alyssa Boyle — Fri, 24 May 2024 04:50:26 +0000

To some degree, the digitization of TV marketing is inevitable. But there’s a limit to how much TV ad buying should digitize, according to Needham's Laura Martin.

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Telemundo Courts Brands With Ways To Reach Young Hispanic Viewers

Alyssa Boyle — Tue, 21 May 2024 05:00:47 +0000

Telemundo wants to score bigger ad budgets by proving it can target ads to a multicultural audience in ways that drive real results. It's also trying to reach more Gen Z by investing more in streaming distribution.

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Netflix Is Launching Its Own Ad Tech

Alyssa Boyle — Wed, 15 May 2024 20:07:37 +0000

From its upfront stage, Netflix announced that its ad-supported plan now has 40 million monthly active users globally. It also shared plans to launch its own ad tech platform, plus new partnerships with more programmatic platforms and measurement vendors.

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WBD Reasserts Its Place In Ad-Supported Streaming

Alyssa Boyle — Wed, 15 May 2024 17:14:42 +0000

Warner Bros. Discovery had the most to prove during this week’s upfronts. So, the company used its upfront stage to showcase a new suite of ad products.

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Disney’s Upfront Spotlights ESPN And Hulu

Alyssa Boyle — Tue, 14 May 2024 23:14:58 +0000

During Disney’s upfront event, just hours after Amazon’s, the Mouse House couldn’t hold back on pitching its content and advertising prowess. Sports was a big highlight.

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Amazon’s First Upfront Is All About Advertising And Sports

Alyssa Boyle — Tue, 14 May 2024 18:29:15 +0000

Amazon kicked off its first-ever upfront event with advertising right out of the gate, including pitches about its scale, shopper data and content, particularly its sports programming.

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TelevisaUnivision Contends For TV Upfront Budgets With Hispanic Audience Representation

Alyssa Boyle — Tue, 14 May 2024 16:00:35 +0000

TelevisaUnivision used its upfront stage to remind agencies and advertisers that Hispanic audiences drive business results. It shared ways buyers can work directly with it for targeting and measurement, plus new video currency options for media transactions.

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NBCU’s Upfront Trifecta: Content, Sports And Data

Alyssa Boyle — Mon, 13 May 2024 18:52:09 +0000

Actors, musicians, dancers and comedians vouched for the value of NBCU media in between flashy performances and trailers during the programmer's TV upfront. But about advertising, NBCU execs barely made a mention.

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WBD Suffers From Revenue Loss, Turning To Bundling And Global Expansion As A Lifeline

Alyssa Boyle — Thu, 09 May 2024 16:30:54 +0000

Warner Bros. Discovery (WBD) broke the trend of streaming publishers reporting positive gains last quarter. But it's slowly gaining subscribers, and expects bundling and global expansion to help speed up traction for its streaming service, Max.

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Magnite Makes Its Case As A Differentiated SSP

Alyssa Boyle — Thu, 09 May 2024 13:00:11 +0000

For Magnite, the biggest growth opportunity lies in supply-path optimization. The trade-off is the pressure to differentiate itself from other supply-side platforms competing for agency deals.

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