StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads
Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.
Using Samba TV’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.
Seedtag announced a product called Contextual TV designed to help its clients apply contextual targeting tactics to their streaming ad buys.
If Walmart’s pending acquisition of Vizio makes it past regulators, the retail media giant will get to reap the rewards of a profitable data and ads business that strengthens its position as an adversary to Amazon.
Do people hate ads? No, according to Vegard Johnsen, eyeo’s chief product officer. What they don’t like, he says, is not being treated with respect.
Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers.
Smart TV manufacturers held NewFronts presentations where they bragged about their automatic content recognition (ACR) data, which the industry has been putting on a pedestal because it can add a level of consistency to TV measurement.
This year, Nielsen plans to start filtering big data into its TV currency – including ACR.
Vizio reported flat revenue growth for Q4. And it’s banking on its ads business – and the viewing data behind it – to help turn things around.
Advertisers are demanding transparency – and their calls are becoming louder and more urgent. But programmers claim their hands are tied over a video-rental-era law from 1988.
Smart TV manufacturer VIZIO announced a census-representative panel built using automatic content recognition data from Inscape, VIZIO’s ACR data subsidiary. VIZIO has access to ACR data from roughly 21 million smart TVs, and Innovid is one of the first measurement providers to use VIZIO’s so-called “National Representative Panel.”