Ally Financial On Why Marketing And IT Need To Be BFFs
If you’re a brand that wants to in-house its programmatic media buying, the best thing you can do is to make friends with the IT guys.
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Ally Financial
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PODCAST: AdExchanger TalksInside Ally Financial’s Big Bet On Generative AI
Lots of marketers are playing around with generative AI. But for Ally Financial, generative AI is a serious investment, not a game or a gimmick, says CMO Andrea Brimmer.
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Why Ally Financial Banks On A Mix of Brand And Performance Marketing
Performance marketing is more effective when it’s woven into a broader strategy that also includes branding efforts, according to Ally Financial CMO Andrea Brimmer.